The co-creator of Vine has launched a new viral video app, reports Business Insider.

The app will be called Byte and aims to take on TikTok.

"Today we're bringing back 6-second looping videos and a new community for people who love them," the company announced in a tweet on Friday.

The six-second video format closely resembles Vine, a popular video app from a few years ago.

Vine was bought by Twitter before it was eventually shut down in 2017.

Byte also plans to roll out a pilot version of a partner program that will pay creators.

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