Business Insider reports that a rumor which started online and has since gone viral is at the heart of the KFC free food scam. KFC South Africa has discredited reports that a student was arrested after pretending to be an executive from the fast-food brand to get free food from restaurants around Durban, South Africa. The Daily Mail reported that the now-viral story was spurred by media coverage that began with a "rumor." According to original reports, a 27-year-old man entered KFC stores wearing "smart" clothing and carrying a clipboard. The man then reportedly told employees that he worked in the fast-food company's head office before testing food in the kitchen.

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