Samsung's New Galaxy S10 Phones: First Look

Samsung just announced its family of Galaxy S10 phoness, including the Galaxy S10e, Galaxy S10, Galaxy S10+ and Galaxy S10 5G. Here's a first look.

They're expensive phones to launch in a landscape where consumers have shown they're less willing to part with $1,000 for a new phone, helping companies like Huawei and Xiaomi gain market share, especially in China. It's one reason that Samsung, like Apple, is launching a cheaper $749 phone this year. Earlier this year, Apple warned that economic headwinds in China sent iPhone sales down. On top of that, the company said people aren't upgrading their phones as often as they used to.

The challenge today for premium smartphone makers like Samsung and Apple is to make devices that are compelling enough to buy, even if they cost $1,000 or more.

The new Galaxy S10 phones are solid devices, but there aren't any "must have" components here that will force customers to ditch devices like last year's Galaxy S9 or maybe even the Galaxy S8 that was launched in 2017. And I don't think there's enough of a differentiating factor in these devices to pull anyone away from Apple's iPhone family. They're still Samsung Android phones.

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