Sony's CES 2019 Show Was Not A Tech Show

Spider-Man, The Chainsmokers, James Cameron and Pharrell Williams.

That's most of what I remember from Sony's press event at CES last night. Despite announcing new (giant!) TVs, headphones with Alexa and a wireless turntable, its 45-minute media briefing rarely touched on any new products.

When Sony CEO Kenichiro Yoshida stepped on stage, he laid out that he planned to "shift our gears" and showcase the company's involvement in more creative endeavors. That meant fewer product flourishes and plenty of moments where Sony simply sang its own praises. At a show famed for hardware announcements, the company sidelined its own news.

Code: 5be83e. 12% OFF Coupon for GitUp Sports Camera & Parts

More videos

CGTN 27 May 2019 06:57 CEST

Estimates from EU elections roll in

Xinhua 27 May 2019 06:00 CEST

'I love China' drone formation

GameSpot 27 May 2019 06:00 CEST

Fuel House: Revenge of Jack Bot