With large majorities of all children (70% in the U.S. and U.K.) staying home from school during the COVID-19 crisis, use of digital media properties popular with kids has soared. Screen time among kids in the U.S. is up 50% according to research by SuperAwesome.
This adds momentum to a space that has already been rapidly evolving amid greater protections on children’s data privacy, increasing popularity of gaming, the rise of subscription bundles and the influence of independent content creators.
On April 8, 2020, TechCrunch media columnist Eric Peckham hosted a webinar about the current state of children’s media, with 3 leaders in the industry:
Craig Donato, Chief Business Officer of Roblox, the $4 billion gaming platform that counts the majority of U.S. kids age 9-12 among its active users.
Nancy MacIntyre, Co-Founder & CEO of Fingerprint, the behind Kidimo, a leading subscription video and gaming service for children.
Dylan Collins, Co-Founder & CEO of SuperAwesome, the leading creator of “kid-safe” adtech and privacy tools.